Whilst it is fair to say that Internet marketing has certainly had an effect on offline trading figures, the comparisons are not directly proportionate for the simple reason that the Internet has opened up huge new markets which were not feasible before this ‘information superhighway’ was born. The interactive nature of Internet marketing, and the low costs involved in distributing information and media to a global audience, makes a very attractive platform for any business model, regardless of size. Latest figures from credit card companies report a 15 billion dollar turnover from Internet sales in the last year, and rising rapidly. So it is not surprising that budgets for Internet marketing are taking a bigger slice of the advertising cake and the numbers of individuals earning their living directly from Internet marketing are ballooning off the scale.Internet marketing draws together all the creative and technical aspects of the Internet, which include design, development, advertising and sales, and the techniques used in Internet marketing include search engine marketing, email marketing, affiliate marketing, online advertising and more recently, social media marketing methods as employed in blog marketing, and viral marketing.Internet marketing is the process of building, growing and promoting a business individual or organization through any online activity including websites, blog sites, article marketing, press releases, online market research, email marketing, and online advertising. In order to fully comprehend the huge benefits offered by the Internet marketing process, it is difficult not to draw comparisons with offline marketing methods, but it has to be remembered that one is not a replacement for the other. Internet marketing and offline marketing will both have an important part to play in the future of any business, assuming it is not purely Internet based. Let us now look at the benefits that Internet marketing has to offer..Low CostSince the Internet can be regarded as a ‘free for all’ activity center where information is shared freely with all interested parties, the cost involved in the overall Internet marketing strategy is relatively low. Apart from the obvious expenditure incurred in operating a web site, a large proportion of the budgets set aside for Internet marketing will typically be swallowed up by services and resources offering expertise in the various marketing techniques that fall under the Internet marketing umbrella. For example, Search Engine Optimization plays an important role in the positioning of a web site in search engine rankings and the larger organizations will often employ the services of a search engine optimization company to carry out this duty. Equally there are Internet Advertising Agencies available to handle all aspects of online advertising. Smaller companies or sole traders may carry out their own search engine optimization and advertising campaigns and would need only a few hundred dollars budget for marketing software tools. Either way, the overall cost of Internet marketing is much lower than the cost of a similar offline campaign.Work From Any LocationAll activities that fall under the Internet marketing banner can easily be organized from a laptop computer. Most communications are made using online contact forms, email or instant messenger, and payments for items such as web site hosting, internet marketing software tools and resource fees can all be paid online using a credit card. Web site design and management is also another area of Internet marketing easily managed from a laptop computer. The versatility of the ‘laptop’ means that these duties can be carried out from any location and therefore those involved in the Internet marketing fraternity can easily work from a simple home office, or even when away from home. Commuting is totally unnecessary.The Level Playing FieldUnlike offline commerce, the use of Internet marketing techniques now make it possible for an individual or sole trader to compete with the larger organizations in his online business. It’s true that a larger company whose name was on everyone’s lips would have a head start in the marketing of their web site, and a larger presence in the search engine pages, beyond that the doors are opened and it’s quite common to see a smaller commercial outfit riding higher than their much larger competition in search engine results. Yes the online advertising budgets would be much bigger for the national companies, but there are many Internet marketing techniques and resources available to the solo marketers that would help them to stay in touch. There are literally hundreds of new Internet millionaires developed on a daily basis.There are also many niche areas with good benefits derived from Internet marketing, but generally the process is attractive all round as a method of promoting any business, recreational or personal projects across the Internet. Internet Marketing is where the future lies for businesses large and small. The Internet has arrived and no-one can deny it!Trevor Taylor
The Benefits Of Internet Marketing
9 Search Engine Marketing Tips to Convert Your Website From the Ghost Town It Probably Is
A lot of people who have blogs or websites online know about search engine optimization (SEO) techniques. When it comes to search engine marketing (SEM), however, many people confuse it with SEO, and these terms describe two very different practices. Before telling you all about search engine marketing tips, let us first know what it is. “Search engine marketing” is a broad term and refers to marketing techniques or strategies used by website owners to advertise their site online, with an intention to increase their ranking in search engine result pages and drive traffic to their site. The marketing techniques employed for effective SEM include SEO, as well as paid techniques. We will cover many of these aspects for effective search engine marketing of your small business or non-profit website.1. Create your online identityThere are many websites online that employ SEM techniques to catch the attention of both search engine sites and visitors, but not all websites are successful in achieving both these goals. This is primarily because they simply copy other websites, refusing to stand out from the herd. As a small business or non-profit organization it is all the more important for you to create and strengthen your unique identity. For this you need to have a good website design, with clearly defined content and goals. In addition to this, your website should be easy to navigate with relevant keywords embedded in the headings, description and tags. Use suitable images, metatags and titles with targeted keywords in it. All these things play a big role in making your website search engine friendly and driving traffic to your site.2. Research relevant keywordsResearching relevant keywords in accordance with your work and product is a vital search engine optimization technique. “Keyword research” means focusing on words or phrases that visitors often enter in a search engine site to find information on a particular topic. If you are a small business, then it is imperative for you to research relevant keywords pertaining to your niche. While choosing keywords, take into account on how popular and competitive your keywords are (you choose less common keywords for common topics) and then spread them throughout your content. It is also important to remember that keyword phrases lose their popularity at regular intervals, so you need to check your targeted keywords periodically and change them whenever required.3. Optimize your websiteTo optimize your website, you need to optimize the content of your website, the codes in it, as well as the anchor text used in links. Use relevant keywords in all areas of your website. To begin with optimizing your website, first target your homepage and then apply the same principle for other webpages. Whether you are a small business or a non-profit organization, consider using short titles and headings with suitable keywords inserted in them. Create backlinks, including your in-bound navigation links using keywords and place them in every page of your website. Also remember to name the images in your webpages clearly. All these points contribute to stronger website optimization.4. Content marketingFor any SEM or SEO strategy to work effectively, content marketing is vital. The high quality of your content is not only important for attracting and retaining readers, but also helps drive traffic, increase online visibility and get leads and conversions on a constant basis. To have high quality and targeted content, you first need to know your target audience and then build your content-based on research. Optimize your website thereafter, while also including reader-friendly topics. Use traffic-tracking software to help determine what is working for you and what is not. As you continue to build backlinks to your site, release your content through different media channels to meet your search engine optimization strategies.5. Link-buildingBuilding links is another great organic SEO technique. Link-building means creating keyword-targeted links from other websites into your own website. Sure, this helps people visiting those other sites click your link and reach your website. Google also uses the quality of your link profile to determine your authority, which helps them determine where to place you in the search results. Because of this, backlinks are a great way to drive traffic and improve search engine rankings. To strengthen your link-building strategy, leave links in blogs and online community forums and consider buying highly powerful, trustworthy and quality links like.edu and.gov (both these links are highly-favored by search engine). Create quality articles, press releases and newsfeeds with quality backlinks pointing to your website and submit them to high-traffic websites and forums. You can also take part in discussions related to your niche on other sites and leave your links there.6. Pay-Per-Click (PPC)There are certain search engine providers that sell advertising space for a specific amount. This is another very popular search engine marketing technique that can be implemented to increase visibility of your non-profit organization and drive traffic to your site. By paying these search engine providers a fee, you get advertising space to promote your site on front result pages to anyone who searches for your targeted keywords.Pay-per-click (PPC) is one of the most dependable search engine marketing techniques. Non-profit organizations and small businesses can use this technique to enhance rankings of their website. Pay-per-click means you pay only when a visitor clicks on your advertisement(s) and visits your website. Marketing through PPC permits advertisers to bid for specific keywords against their competitors. These advertisements can be placed within the search results as well as on featured and paid listings. Google AdWords is currently the most popular PPC platform.Note: Only one issue here, however. Once you cancel your PPC campaign, your work and your prime rankings are gone. Better: Target improving your rank in the natural listings through proper search engine optimization. These results often linger for years after you’ve stopped your search engine marketing efforts; that is, if you ever stop.7. Refresh your content regularlyIf you are a business, it is vital for you to regularly update your webpage or blog to provide current and useful information to your users. Search engine sites like Google.com review sites and give higher rankings based on how frequently contributors make relevant and informative updates to their site.8. Website saturationThe popularity of a website depends upon how many of its pages are indexed by search engines like Google and the quality and quantity of backlinks the site has. The more indexed pages and the better its backlink profile, the more effective a website’s SEM. This is primarily done to enhance the popularity of your site extending its reach into the marketplace. If you are a fundraiser, you can use both these things to your advantage.9. Website analyticsUsing SEO and SEM to market your website can be useful if you can gauge its effectiveness in driving traffic to your site and increasing your website’s online presence. For this, you need to be able to measure the amount of traffic flowing into your site. Your days and months of labor can now be gauged by using website analytical programs. Though many tend to overlook this SEM technique, it is crucial. Website analytical programs like Google Analytics, collect, measure and analyze statistical data for you. This helps you recognize your unique versus repeat visitors, the number of pages viewed, where they leave your site, from where did they come, how much time they stayed at your site and more. This information helps you adjust your current SEO/SEM strategy and makes it all the more possible to achieve your business goals.All these search engine marketing tips-from website optimization to content marketing, and from link-building to PPC-are important keys to promote your non-profit organization and drive traffic to your site. Use them to breathe new life into your traffic-less website, and watch your site flourish!
A Simple Guide to Search Engine Marketing
Search engine marketing is by far the most efficient and effective way to advertise your business. With over 86% of internet users using Google as their search engine, the need for your business to show on the first page of Google has never been greater.Many people are unaware of search engine marketing and just take for granted the results that appear when they search for something on a search engine such as Google.However, search engine marketing seems to defy to current doom and gloom of the recession. Think about this:”The average Britain spends 164 minutes online everyday, compared with 148 minutes watching TV”Over half the world’s population now has access to the web and nearly 90% of them find what they’re looking for using search engines. 36% of people think that the result at the top of the first page is the market leader and 80% of people make their choice from first page listings alone. With over 21 billion web pages wanting a first page position how can you get your website on the first page.This is called search engine marketing and I have listed a few techniques and tips to get you started with optimising your website to rank well on a search engine. Remember that this is a basic guide to help to you on your way.Link buildingFirst we have to look at how search engines rank a website and decide which order to list them. The simple (very very very simple) version is, Google changed everything the way many search engine rank. The initial creators of Google (Larry Page and Sergey Brin) wanted to create a search engine that could rank a website for quality and list them in order of quality to the user. The way they decided to rank a website was to count how many other websites link to it. If other websites link to it then it must be good. So, essentially links mean votes. Like I said, this is the very simple version and there is so much more to it than this but it is a great place to start as it holds the most importance.
See who links to you and then see who links to your competitors and try to muscle in on some of their action. Simply go to yahoo.co.uk, then in the search box type “link:yourcompetitor.com”. This will bring up a list of websites linking to your competitors website. Then contact them and ask them to link to you too.
Don’t be stingy. Make sure you have links going out from your website. Important though that you link to high quality websites, i.e. If your website is a property website, have links to the relevant governing bodies, Wikipedia or the largest property portals. Search engines will see your site as being a good place to get good content.
Submit your website to online directories. This can be very boring and takes hours. But once you have had your site accepted in to a directory. You’ll have a link back to your website. Remember. The more the better.
Subscribe to forums in your niche. You can include a link in your signature straight to your website. Remember though. Do not spam on a forum. Forum users will not like it and the moderator will probably kick you off. If you use a forum properly though you will find it quite engaging.
Read blogs relating to you niche market. This is very educational as well as beneficial for link building. Read the blog then leave a comment about that blog. Don’t forget to include a link to your website though. Just don’t make it too obvious.
Social Media (web2.0)”Facebook”, “YouTube”, “Flickr”, “Myspace” – These are all social media websites. They provide a means for people from all over the world to join online and share information. The way in which people communicate vary though. “Flickr” allow people to upload photos and share them with other users or even comment on pictures uploaded. “Youtube” allow people to upload videos etc. The number of people visiting these websites to share information is in the millions. So maybe you could use these social communities to spread the word about your website. Social media is a great way to connect with hard to reach people that share the same interests. There are a number of ways to do this.
Make your content interesting enough for people to want to view it. Then,unlike search engine optimisation, change the content often, This will make people want to keep visiting you.
Make it easy for people to tag or bookmark your new content. Bookmarking is very fashionable at the moment. The most popular way of doing this is by getting an “addthis” button due to its ease of use, however, there are many buttons available.
Use more than just text in your site. Create a video and submit it to a video sharing website like “youtube”, Create a PDF version of your content and create an audio version too. Submit it to appropriate websites. Don’t forget the link back to your site.
Blog.Blog.Blog then blog some more. The simple truth is that the majority of internet users love blogs. So do search engines. Create a blog and use it. A lot. Submit it to sites like “technorati.com”. If it is good enough people will link to you and then share and tell others about your writings.
Make friends. The social media community, are very social and friendly. They will want to talk to you and ask you questions. Make sure you are polite and take time to answer any messages. Negative feedback spreads faster than positive feedback.
Pay Per ClickThis is a method in which you pay to get people to your website. Have you ever done a search on Google and found there are two columns. The Colum on the right is called sponsored links. They are adverts from businesses. They do not pay anything for appearing there but they do pay when you click on the advert (pay per click). This is a very fast way to get people to your website but you do have to pay. I would recommend getting a pay per click company to help here. It will save you a lot of money. However, if you must have ago your self here are some very basic tips.
Budget. Make sure you create a sensible budget and stick to it. Don’t get in to a bidding war.
Don’t just rely on pay per click as the be all and end all for your business marketing. PPC is great for promoting specific products and services very quickly but you always have to pay for the result.
Analyze your cost per click and cost per acquisition closely. Then compare it to your other marketing activities. See which one works best.
Remember that sites such as Google take into account the quality of your website content being marketed more than how much you are bidding. PPC is my favorite part of search engine marketing due mainly to the sheer speed of return on investment BUT make sure it is done properly other wise it can be devastating.
Always have two ads running at the same time for each product but with different ad text. Google will use the most successful advert for you and show that advert more often, helping you gain more traffic. Change to poorest performing advert and see if it improves. Keep repeating. This will eventually lead to you having the best possible advert showing.
Search engine optimisationRemember the two columns we just mentioned. Search engine optimization is the are of optimizing your website enough for Google to rank it on the left hand column. This list is ordered on how relevant your website is. And you don’t have to pay for these listings. Ever noticed how all the big companies appear at the top of the first page. Now we should as “which came first – The chicken or the egg?”. Search engine optimisation is generally split into two categories onsite optimisation and off site optimisation. The first, when done property is very important but it will only get you to the starting line. Offsite optimization is the race itself. A good search engine optimisation campaign should include all the search engine marketing techniques mentioned and when you really get into it you can learn the more advanced techniques. Below are a few basics.
Include your keywords in your domain, title, meta tags. The first thing a search engine spider will read is your domain name. i.e [http://www.yourdomain.com]. This doesn’t mean anything to a search engine so ideally use [http://www.yourdomain.com/your-key-words], or even better [http://www.your-key-words.com] . Then the next part is your title. Don’t just have “home Page” or “Front Page”. I would have “your domain – your key words”. This also matches the domain name. Then repeat the same in your meta data. And sprinkle it throughout your web page. Keep it readable though.
Make each page different. This helps search engines differentiate them and should lead to them indexing each of your pages separately.
Get a site map and submit it to major search engines. Don’t pay for this service though. It amazes me that people actually charge for this. Just type into Google “sitemap” and you should be presented with website that will generate you a sitemap for free.
Keep going. Older sites generally rank better than new sites. It is believed that older websites must be more reliable. As there is nothing we can do about this just focus your time on other offsite optimisation such as link building, social media optimization and if you just can’t wait, Pay per click. Search engine optimisation is a long term solution but boy is it worth waiting for.
Validate your HTML code. Visit “validator.w3.org/ “.This will ensure that web browsers show your website correctly and helps search engine to index your site. There is no point in optimising your website if it doesn’t work properly.
Other useful tips
Get Google analytics. It is one thing having a website but you need to know what people are doing when they are on it. Google analytics is very comprehensive and FREE but it does not report in real time. Woopra however does report in real time. The choice is yours. Before doing anything else you should get one of these other wise how will you know your efforts are paying off.
If you decide to use a company to undertake your search engine marketing campaign (recommended) make sure you choose your search engine marketing company wisely. Don’t just go on recommendation. It is going to be a long working relationship so the important thing is that you get on with them. Do your own research on the industry. Think twice about search engine marketing firms that say they can guarantee a first page listing in a short time, the methods they use WILL end up in your website being banned. BMW found this out the hard way.
Search engine marketing is not an easy option but when done properly will bring untold rewards.This is by no means an exhaustive list but it will give people new to the concept a few things to get on with and research. Look out for more articles that will start to break the subjects down into more detail.
Five Qualities of a Results-Driven SEO Company
It is essential for a business of any scale to undertake a digital marketing campaign. With smartphone users growing by the hundreds of thousands per day, having your respective website and a presence in all populated digital networks is essential to grow your leads and create conversions.
Search engine optimization (SEO) is an essential aspect of digital marketing. The use of voice-recognition software in smartphones use search engines to answer your queries. In fact, most mobile browsers use Google and other engines to find the answers to their queries.
Social media’s continuous growth had convinced many digital marketers that SEO is dead. The truth is, it is still alive. Borrell Associates, an industry think tank, found that US companies with digital campaigns have spent about $65 billion on SEM campaigns in 2017. In fact, it believes that the SEO services industry can grow to $72 billion in 2018 alone.
SEO services from companies will help you rank for search engines and become the preliminary audience choice when searching particular topics using keywords. The growing industry has made SEO companies numerous with competitive prices.
It can be difficult to choose the best one for your company. However, we understand that a quality company is one that has the following traits.
Observe Their Analysis (And Answers All Your Questions)
Free consultation or recommendations might seem like a sales strategy for these businesses, but if you try their free SEO services once, then you haven’t anything to lose in the process.
However, when you do use their free service, pay attention to the information they ask from you. They will ask about your traffic’s demographic, the brand’s products and services, and your website URL for starters.
A good company will not have an instant answer within a single day. A good SEO service provider may take 3-4 days before they can give you their consultation results. However, the best ones will accommodate questions you might have.
Feel free to ask the SEO service provider about the milestones and objectives they recommend to you if you take them up on their offer. Also, ask them why they are confident with the presented methods and how they measured the possible outcomes of the project.
A good SEO service will answer your questions without fail.
Sets Realistic and Achievable Milestones
A good SEO service provider doesn’t want to profit from their old customers. They want to create partnerships. Therefore, they will do their utmost to help.
They also know the right stepping stones to achieve even the grandest objectives you can have when it comes to your marketing campaign. They will create their initial timeframe. However, they are willing to adjust it to meet your deadline.
These reliable companies will talk to you about the right digital marketing channels you can use. In their plan drafts, you might see plans to use organic SEO and pay-per-click (PPC) tandem campaigns to raise awareness regarding your brand.
Lastly, if all the timeframes and milestones are finalized, a reliable SEO company will provide a contract that guarantees they will deliver all the promised results by the end of the project.
Experience in the Industry
Experience is the best teacher. Even the most bookish companies become better when they have had years in their respective industries.
However, for the SEO service industry, experience is a must.
This is because every few months, digital marketing shifts. Old strategies need updates to work effectively. Experienced companies have the know-how to improve ineffective strategies within the quickest time possible. But still, make sure to check their methods; a top SEO agency, Singapore or worldwide, is updated with the newest services to keep their clients’ sites ranking.
A Good Project Record
With experience comes a great number of happy clients. An SEO company expert, Singapore, Asia, or in the US, can refer to their case studies when making crucial campaign decisions. They may choose to publish these case studies in their website’s blog or they can refer it to you upon request.
Their portfolio speaks plenty about their methods and services. Data-packed portfolios are excellent and informative especially if they mention the brands they have worked with. However, make sure to observe the solutions they provided for clients in similar situations such as yours.
Excellent Feedback
Lastly, never underestimate the value of client feedback. Businesses who have found them to be positive will have plenty to say about their time working with the particular SEO agency. If you wish to know more about their feedback, you can ask the company to talk to references in industries that is similar with yours.
Discuss with these previous clients the methods the SEO companies used and the efficacy of their solutions. Ask about the handling of data and contracts. The more informative their answers, the easier
Conclusion
It is not difficult to find a company specializing in internet marketing in any countries because of the competitive markets nowadays. However, to avoid ending up with a company that won’t give you the optimal SEO campaign results you need, make sure to take note of these five qualities. SEO campaigns are an investment, so make sure you’re working with a reliable company.
Cara Mendapatkan Keuntungan Bermain Di Situs Judi Online Terpercaya
Ada banyak cara untuk mendapatkan keuntungan dalam jumlah yang besar. Anda dapat membuat akun permainan dalam dunia internet untuk mendapatkan keuntungan. Tentunya, hal ini karena ada situs permainan daring yang dapat Anda pakai untuk kemenangan permainan.
Permainan judi sudah menjadi pilihan semua orang untuk mendapatkan keuntungan dalam jumlah besar. Anda punya kesempatan untuk mendapatkan banyak uang dengan langkah sederhana seperti ini. Ada banyak orang yang memakai langkah ini untuk meraih keuntungan. Anda dapat membuat akun permainan untuk meraih keuntungan. Banyak orang yang menjadikan permainan judi sebagai sebuah prioritas.
Cara Untung Dalam situs judi online terbaik
Anda dapat meraih keuntungan dengan beragam cara yang mudah. Tentunya, ini adalah salah satu alasan hampir semua orang membuat akun permainan di situs judi online terbaik. Ada beragam macam keuntungan dalam permainan yang dapat diperoleh. Anda dapat memakai cara mudah untuk meraih banyak keuntungan. Anda dapat memakai beberapa langkah ini untuk mendapatkan keuntungan sendiri.
Pilih Situs Judi Online Terbaik
Langkah pertama yang dapat Anda pakai untuk mendapatkan keuntungan permainan adalah memilih tempat bermain yang tepat. Ada banyak sekali situs permainan yang tersedia dalam dunia internet. Anda dapat menggunakan cara mudah untuk meraih keuntungan besar. Ada banyak orang yang memakai langkah ini untuk mendapatkan keuntungan. Anda dapat memakai cara sederhana dalam permainan dengan memilih situs yang sesuai.
Anda tidak akan mendapatkan keuntungan apapun tanpa pemakaian pada situs togel online terbaik sendiri. Penting halnya untuk melakukan pemilihan pada situs permainan sendiri. Kamu dapat meraih keuntungan dengan pemilihan yang sesuai. Gunakan situs yang tepat karena dapat memberikan penawaran fairplay. Selain itu, tidak akan ada penipuan sama sekali dalam permainan dengan menggunakan agen yang sesuai.
Pelajari Permainan
Langkah lain yang dapat Anda lakukan adalah mempelajari permainan dengan baik. Ada banyak media yang dapat Anda pakai untuk mempelajari permainan. Anda dapat menggunakan media video untuk belajar permainan yang tepat. Selain memakai media video untuk belajar, Anda dapat menggunakan media yang sederhana dalam permainan. Ada orang yang menggunakan artikel dan beragam media lainnya untuk belajar yang mudah.
Fokus Dalam Bermain
Dalam permainan sendiri, Anda harus pastikan untuk selalu fokus dalam permainan sendiri. Hindari melakukan kesalahan dalam permainan sendiri. Anda hanya dapat mendapatkan kemenangan jika paham akan seluruh alur dalam permainan. Pastikan tidak menyulitkan diri karena permainan ini penting. Anda dapat melihat langkah lawan dalam permainan dan mendapatkan kemenangan dengan langkah sederhana juga.
Ini merupakan beberapa hal yang berkaitan dengan permainan dalam situs judi online terbaik. Anda dapat meraih kemenangan dengan beragam cara lainnya. Pastinya, beberapa cara ini dapat membantu Anda untuk mendapatkan keuntungan dalam jumlah yang besar. Jika kamu ingin bermain di Agen Togel Online Singapore Terpercaya yang bagus untuk kamu mainkan, kamu silahkan kunjungi situs resmi milik ENDUROTOTO bandar ENDUROTOTO banyak menyediakan jenis permainan yang mudah untuk mendapatkan kemenangan, silahkan di coba dan daftarkan diri kamu semoga hoki kami bagus di saat bermain di ENDUROTOTO.
How To Build Your First Digital Funnel For Free
Funnels are said to be a must for any digital marketer whether you are a newbie or a seasoned marketer. Honestly, there is still a need more than ever for good quality content and quality websites will always have their place and usefulness on the web.
But if you have a service or a product that you are offering, a funnel is a great way to capture leads and market to your prospects in a manner that has been proven very efficient.
The principle of a funnel is to attract cold leads with a freebie (usually a digital product) and then warm them up to your products until they become a buying and then a bigger buyer).
In the past, funnel service providers liked to make funnels sound complicated thus justifying charging such a high price as hundreds of dollars per month for their service.
You have to keep in mind that a funnel is nothing more than a series of web pages linked together in a particular marketing goal.
Luckily for newbies, the winds are changing and it is now possible to create a funnel and have it live online in a matter of hours for free. GrooveFunnels is a platform that offers a free version of its funnel building software for free. They even have templates so no coding is necessary.
The simple recipe to build a funnel is to create a landing page/ opt-in where in exchange for a free product (usually a digital one so it does not cost you anything), people provide their name and email address. More and more marketers are asking for a mobile number to be able to do message marketing. You should consider if that could make you lose some sign-ups as many people are reluctant to share their phone number.
The second page in your funnel is usually your offer. The page would look like a regular sales letter with all the selling arguments and guarantees, etc.
The last page is the thank you/ download page. This is where people can download or have access to what they got (either their free products or their paying ones).
Of course, many funnels online are way more complicated than this and the sky is the limit.
A digital marketer can add any up sells, down sells and other offers in his funnel as he sees fit. The danger of having a very complicated funnel or a funnel that takes more than 10 minutes to go through (more like a maze!) is that your customer will walk away without taking your offer.
How To Do Digital Marketing For My Business
When launching a new business, making yourself known within the business sector is key to getting off to a good start. If before the digital age there were not many methods of dissemination and the few that did have a high cost and an impact that is difficult to measure or of doubtful success, the arrival of digital has democratized these practices and has incorporated a world of possibilities to promote a deal. Digital marketing and its different actions allow each entrepreneur to make their business known and thus boost their activity.
A common question toward all the new business owner: “how to do digital marketing for my business”, let me share you,
5 digital ways to publicize your business
Among all the actions that can exist, what is the best to start with? What are the almost obligated actions? Do you need to use all actions from the beginning to get results? These are some of the thousands of questions that arise when starting a digital communication strategy. The first answer that is here that it is not necessary to do everything at once, you will have to choose the first actions based on your strategy.
1. Create a company website
A topic so talked about that it is still surprising that many companies do not take it as a priority. Web agencies have tried for years to highlight the need for any company, whatever the sector of activity, to have a website. Actually, this page happens to be the first platform for your business. Before going to the store, the consumer looks for information on the internet. From the moment a company creates a web page, this page becomes the store’s first showcase.
2. Create content to boost your page’s ranking on Google
Once your website is available with all the “static” content ready, it will be time to work on the natural positioning or SEO of your business. To have a better position in Google, it is necessary to keep your website “alive” and the best way is to add content regularly. The best way to create content for your page quickly and easily is through a blog. Thanks to this you can tell everything related to your business to your community and your customers.
3. Communicate with your clients with emailing campaigns
Email marketing continues to be the first means of communication: Newsletter, promotional offers, private sales, invitations to events, thanks, birthdays there are many opportunities to communicate with your client, especially taking good advantage of the data you have since you can reach to high customization.
4. Keep in direct contact thanks to SMS marketing
To complete email communications, it may be interesting to use a more direct channel. Digital Marketing Agency Malaysia is the ideal one to assist you out in this situation so that you don’t be lacked behind. The goal is to communicate with your customers quickly and have the guarantee that they will have your information. With an almost total insertion of mobile phones, a method as direct as SMS, 98% of these are read within 5 minutes after sending. This means that bulk SMS constitutes a very useful channel to send relevant information.
5. Find and encourage your community on social media.
Last method of this article: encourage communities on social media. It is the ideal channel to group your customers and exchange information with them. Facebook, about to reach almost 2 billion users, constitutes an advantage to be known, acquire and retain. It is an immediate method of feedback with your followers.
Discover Affiliate Marketing Niches and Offers
When I began working online back in 2013, I discovered affiliate marketing (AM) as the surest way to start a business online. I plunged into it and after months of “hard work” wondered why I wasn’t going anywhere. What were the others doing that I wasn’t? Unknown to me, successful affiliate marketers (AMers) chose niches because internet marketing is too large a market for a newbie to succeed in.
This post is going to help you do exactly that.
# 1: What is actually a niche?
A niche is actually a small segment of a market where folks interested in something are prepared to dish out the required amount of money to acquire it. So when hunting for a particular niche, make certain that there are actually search terms folks are actually using when searching for your particular niche info so that you may be included among the best 10 search engine results pages.
# 2: What actually is the difference between a market and a niche market concept?
If we take a main category like AM and check under the titles we can easily discover a market level idea like affiliate programs.
To see if money is actually being made in this market, carry out a Google search to try to find advertisers. If you found ads, then Affiliate program (AP) is actually an interesting market.
So, if you narrow it to the two specifics of where individuals are actually spending funds as well as where there are actually search phrases folks are actually utilizing when searching for AP info, after that make use of Google AdWords KeywordToolExternal and also place in affiliate programs to receive overall suggestions concerning possible niches. If you require additional programs make use of AdWords.Google tool which can easily provide you up to 800, instead of 100 keywords the previous one gives.
Input (AP) into the search engine window on top left of the webpage and then click on search.
Get your hands on a list of a minimum of 10-20 AP associated search terms which display a reasonable number of searches per month however certainly not a lot of competition.
This can also easily offer you a number of profitable search phrases to utilize on your site as categories, in your content and also in your marketing campaigns.
Top 4 Digital Marketing Trends in 2021
If you are an experienced digital marketer, you may want to stay tuned to digital marketing trends. This is important for professionals who want to continue to improve their skills. Every year, many changes are taking place in the world of digital marketing. Therefore, you must have a solid knowledge of algorithms and other features if you want to launch effective marketing campaigns. In this article, we are going to talk about some digital marketing trends in 2021. Read on to find out more.
1. Chatbots
This year, chatbots are among the top digital marketing trends. Basically, this is a technology that is powered by artificial intelligence. This allows customers to chat with the bot to get answers to some common questions.
As a business owner, you can use this feature to engage with your clients and customers. Since several visitors may visit your website simultaneously, you can benefit from this technology as it can chat with hundreds of customers at the same time. In other words, chatbots can work 24/7 without costing any amount.
2. YouTube Shorts
Recently, YouTube launched another great feature known as “Shorts”. Basically, it shares a lot of similarities with Instagram Reels. The idea is to create a video that’s around 15 seconds in length.
This type of short-form video is increasing in popularity day by day. This feature is an ideal choice if you already have a lot of subscribers on YouTube. For others, they will have to wait until their channel grows to be eligible for YouTube Shorts.
3. Voice Search Optimization
According to a research study, around half of teenagers of today use voice search on a daily basis. This can give you a pretty good idea of the popularity of voice search in the future.
Google claims that its systems have achieved up to 95% accuracy when it comes to voice search. According to another prediction, half of all online shopping is going to be done through voice search by 2022. This provides lucrative opportunities for digital marketers. Therefore, it is important that you optimize your website for Easy Voice search.
4. AI in Marketing
According to the news, Artificial Intelligence is going to control several aspects of your life down the road. Therefore, we can say that big changes are going to take place in the future. Today, 6 out of 10 internet users interact with artificial intelligence chatbots to get answers to their queries on many apps and websites.
As a matter of fact, most of the content on social media platforms is categorized based on AI to make sure users remain engaged. Therefore, it is a great idea to make artificial intelligence part of your tools.
Long story short, these are some of the latest digital trends that you must be aware of if you are unaware of these stands or you may not be able to compete with your competitors. Therefore we suggest that you consider this article and update your skills accordingly.
Low Back Pain Can Impair Balance
Many people with balance problems may not associate chronic lower back pain as a contributor to their impaired balance. This article will discuss the correlation between back discomfort and steadiness on one’s feet. It will also introduce recent research about how treatment of the back can actually help improve stability.
Back discomfort is ubiquitous. It is known that 80% of all people in the United States will have had a significant episode of lower back pain by age 40. Some back problems are acute, which means it occurs once and then disappears. However, others back conditions are what are called chronic. Chronic conditions are those that are constant or are ones that recur very frequently.
Painful chronic back conditions tend to cause people to react so as to protect and guard their pain. As a practicing chiropractor of over 36 years, I often have people come into my office who are suffering with pain of the back who say they are: “crooked, twisted, kinked or bent.” In essence, what they are telling me is that they are walking and standing with an abnormal posture. This is because their body is guarding and compensating for their painful back. We’ve all seen people who are hunched forward at the waist or are leaning to one side because of their back problem.
Our normal balance is a product of several factors. Our eyes and the balance mechanism of our ears send messages to the brain to help with normal equilibrium. We all know that if we close our eyes, we are more unsteady. Likewise, if our head is submerged in cold water at a pool or lake it can affect the ears mechanism of balance and cause us to have temporary balance problems.
Another factor that provides balance information to our brain is sensory information from nerve endings in all of our joints. The word “proprioception” is a term that describes the body’s ability to sense movement and balance. The joints of our feet, hips and pelvis and lower back are especially significant in helping our brain process information that leads to proper balance. If these joints are injured, proprioception problems may occur. Since chronic pain of the back can cause impaired proprioception, these people are more likely to be unsteady on their feet and significantly more at risk for falls.
A scientific study in the journal Frontiers In Neurology, December 2020 noted that examination of 151 adults of varying ages with or without chronic lower back pain revealed that chronic back problems and advancing age are risk factors for reduced proprioception.
Fortunately, doctors of chiropractic are trained to diagnose and treat these disorders. Often, a chiropractor can help relieve back discomfort by realigning malpositioned spinal vertebrae and pelvic bones. Once the joints of the lower back are in proper alignment normal proprioception can occur and people feel a significant improvement in their balance. Chiropractors are specialists trained to treat physical, mechanical alignment problems of the spine and pelvis. Most patients who go to chiropractors find that having chiropractic treatment is a safe, pleasant experience because it corrects the spinal misalignment, relieves lower back pain and can help achieve improved or normal balance.